This presentation tool balances creative freedom and coordination. Generally, a mood board is a visual presentation which aims to convey what is felt regarding a general or particular idea. Difference between Mood Board and Concept Board Aim The steps in creating a concept board include identifying the concept, researching about the concept and related visual presentations, collecting pertinent images, texts, and other materials, organizing the various materials, evaluating the output, and doing the necessary adjustments. Similar with mood boards, digital concept boards are quicker to create and share. This visual and/or verbal presentation can also resemble advertisements since they outline the attributes and benefits of a certain product.Ĭoncept boards may be in physical or digital form the classic ones are usually mounted on large boards so they can be easily seen by a group of people. For instance, in interior architecture, concept boards are used to graphically present inspirations for the project. It can describe the direction of a project, a guide tool for a designer, and communicate design ideas. It is an arrangement of images, texts, textures, and colors which can help explore various styles. Also, some of the advises in the creation of this visual tool include avoid overloading the senses, keep the target audience in mind, clearly convey your identity, use appropriate imagery, utilize texture and colors, and emphasize key concepts in organizing images.Ī concept board, also known as a presentation board, is a stimulus material or a starting point of a certain creative process. The steps in making mood boards include clarifying the goal, exploring several themes, collecting related texts, images, and other visual elements, improving fonts and colors, adding some notes, and asking for feedback. They may include videos, sounds, and can be easily shared online. In comparison, digital mood boards are quicker to create, particularly when collaboration projects are involved. They may take a lot of time to create however, for the kinesthetically inclined, they tend to have a higher impact. The traditional ones are usually made out of foam which can be cut up and painted on. Mood boards may be in digital or physical form.
In addition, it may used as an inspiration, and an affirmation of a brand identity. In digital design, this may also be referred to as “visual territory board” since they help setup the direction of the rest of the project. It is often used by design professionals and creative artists such as photographers, interior designers, and graphic designers to convey the style or qualities which they would like to pursue.
It is a visual presentation of what is felt regarding a general or particular idea. A mood board is a collage of images, texts, and objects regarding a topic.